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Enterprise Systems Architect

Business Analyst @ IDP Education Ltd · IELTS Lead Conversion Squad
Kailash Jai · Business Analyst

Analysing Problems. Creating Value. Delivering Change.

Hi, I'm Kailash Jai, Business Analyst at IDP Education Ltd. I drive candidate lead conversions, optimize IELTS booking systems, and bridge business goals with engineering execution using Agile & SAFe practices.

Core Competencies:Agile & SAFeJira & ConfluenceData MiningBPMN 2.0 Process ModelingContentful & AngularOne Account Identity
Current Role Focus @ IDP
EdTech · Global Testing
LOB IELTS Experience

IELTS Lead Conversion & Booking Systems

Full-time BA driving test bookings, candidate lead conversion, revenue generation, and payment grievance resolution for global IDP IELTS systems.

BXSearch
Venue Discovery
One Account
SSO Identity
IDP App
Contentful & Angular
Key Focus AreasNPS & Conversion
Lead Funnel & Checkout→Payment Resolution & Growth
Inspect Detailed IDP Workflows & Deliverables
3+ Years @ IDP Education Ltd
IELTS BXSearch, Booking Systems & One Account
B.E. Computer Science + PGDM Management
Agile & SAFe Framework Practitioner
[ 01 · Professional Profile & Educational Foundation ]

Profile & Career Trajectory.

Engineering rigor backed by business management education. Over 3 years driving product requirements and system solutions at IDP Education Ltd.

Profile CardIDP Education
KJ

Kailash Jai

Business Analyst — IDP Education Ltd

Chennai, Tamil Nadu, India

IELTS Lead Conversion Squad
Professional Summary

“Analysing Problems. Creating Value. Delivering Change.”

An Engineering graduate (B.E. Computer Science) with a PGDM in Management, passionate about driving business growth, conversion optimization, and seamless user experiences through data-driven product requirements, Agile & SAFe practices, and systems re-engineering.

1. Requirements Engineering

Technical requirements documentation, Jira user stories, and acceptance criteria.

2. Systems & Process Modeling

End-to-end LOB IELTS process modeling connecting systems and global stakeholders.

3. Conversion & NPS Growth

IELTS test bookings, payment grievance resolution, and candidate experience uplift.

Specialization: EdTech · Global Testing (IELTS) · Agile & SAFe PracticesView Projects
Education & Qualifications
Academic Pedigree

Thiagarajar School of Management

August 2021 — May 2023

Postgraduate Diploma in Management (PGDM)

Sri Venkateswara College of Engineering

August 2017 — April 2021

Bachelor of Engineering (B.E.) — Computer Science

YRTV Matric Hr Sec School

2016 — 2017

Higher Secondary — Maths & Computer Science

Research Publication

“Handwritten Tamil Character Recognition using CNN and ADAM Optimizer” — Deep Learning & Computer Vision Research

Certifications & Toolkit
Verified Certifications:
Programming for Everybody (Getting Started with Python)
Introduction to Data Analytics for Business
Introduction to Data Analytics
Primary Systems & Skills:
Agile & SAFe MethodologiesDelivery
Jira & ConfluenceProduct
Data Mining & AnalyticsData
BPMN Process ModelingSystems
Contentful CMSTechnical
Angular IntegrationFront-End
Languages: English, Tamil, Hindi, MalayalamAgile & SAFe Practitioner
[ 02 · Systems Taxonomy & Competencies ]

The Business Analysis Stack.

Technical literacy combined with executive facilitation. Every skill mapped to tangible enterprise artifacts delivered.

Agile & SAFe Methodologies

Tenure: 3+ Yrs
96%
Primary Deliverable: Sprint Cadences, PI Planning & Backlog Execution

Jira & Confluence Architecture

Tenure: 3+ Yrs
96%
Primary Deliverable: User Stories, Epics, Acceptance Criteria & Documentation

Requirements Engineering & Documentation

Tenure: 3+ Yrs
95%
Primary Deliverable: Functional & Technical Specs for Global Systems

Business Process Modeling (BPMN)

Tenure: 3+ Yrs
92%
Primary Deliverable: End-to-End LOB Process Maps & Swimlanes

Data Mining & Analytics

Tenure: 3+ Yrs
90%
Primary Deliverable: Funnel Analysis, OEE Metrics & Market Data

Stakeholder Relations & Consensus

Tenure: 3+ Yrs
94%
Primary Deliverable: Alignment between Product Owners, Devs & Operations

Systems Integration Model

Every business analysis engagement operates across three synchronized planes:

Technical Plane

SQL Data Schema · API Contracts · Event Buses

Process Plane

BPMN 2.0 Swimlanes · Automated Gating · SLA Triggers

Strategic Plane

Executive Steerco Alignment · ROI Telemetry · Risk Triage

Governed by ISO 9001 / Agile Compliance
[ 02 · Project Showcase & Live Deliverables ]

Featured Enterprise Deliverables.

Real-world case studies showcasing how I map requirements, eliminate bottlenecks, and automate workflows. Click any project to launch its Interactive As-Is/To-Be Simulator, ROI Calculator, and Traceability Tree.

Filter by Domain:

Flagship Strategic Initiatives [Ranked by Business Impact]

01EdTech & Global Testing (IDP Education Ltd)
Lead Time MetricOptimized Conversion Funnel
As-Is: Manual Escalations→To-Be: Governed SLA Process

IELTS Lead Conversion & Test Booking Optimization

Full-time BA directing the IELTS Lead Conversion Squad at IDP Education Ltd — driving test bookings, candidate lead funnel conversion, payment grievance turnaround, and NPS enhancement.

Lead Conversion
Funnel Target
NPS Uplift
Customer Metric
Payment Resolution
Operations
3 Verified Artifacts
02EdTech & Identity (IDP Education Ltd)
Lead Time MetricUnified Candidate Journey
As-Is: Complex Handoff→To-Be: Integrated BXSearch

IDP IELTS BXSearch, Booking Systems & One Account

Led functional and technical requirements for IDP IELTS BXSearch, core Booking systems, and One Account identity unification to optimize user experience and architectural scalability.

One Account
Architecture
BXSearch
Search Experience
Global LOB
Scale
3 Verified Artifacts
03Mobile & Web Experience (IDP Education Ltd)
Lead Time MetricModern Candidate UI
As-Is: Code Deployments→To-Be: Contentful Headless

IELTS Booking Website UI Revamp & IDP App Integration

Responsible for requirement engineering to revamp the UI of the IELTS Booking website and groom user stories for the IELTS by IDP App using Contentful CMS and Angular.

Angular
Front-End Stack
Contentful
Content Hub
Web & Mobile
Product Scope
3 Verified Artifacts

All Enterprise Systems & Process Re-Engineering Projects (5)

EdTech & Global Testing (IDP Education Ltd)Lead Conversion Funnel Target

IELTS Lead Conversion & Test Booking Optimization

Full-time BA directing the IELTS Lead Conversion Squad at IDP Education Ltd — driving test bookings, candidate lead funnel conversion, payment grievance turnaround, and NPS enhancement.

JiraConfluence
Launch Specs →
EdTech & Identity (IDP Education Ltd)One Account Architecture

IDP IELTS BXSearch, Booking Systems & One Account

Led functional and technical requirements for IDP IELTS BXSearch, core Booking systems, and One Account identity unification to optimize user experience and architectural scalability.

One Account SSOContentful CMS
Launch Specs →
Mobile & Web Experience (IDP Education Ltd)Angular Front-End Stack

IELTS Booking Website UI Revamp & IDP App Integration

Responsible for requirement engineering to revamp the UI of the IELTS Booking website and groom user stories for the IELTS by IDP App using Contentful CMS and Angular.

Contentful CMSAngular
Launch Specs →
Manufacturing & FMCG (Ruby Food Products)OEE Metric Core Framework

Manufacturing OEE Metric Optimization & Production Efficiency

Operations Analyst project at Ruby Food Products analyzing and improving production line efficiency through Overall Equipment Effectiveness (OEE) metrics.

OEE Metric FrameworkData Mining
Launch Specs →
Retail & Consumer ResearchReliance Retail Study

Market Research & Consumer Behaviour Analytics Projects

Market research initiatives across Reliance Retail (post-COVID in-store behaviour), Ruby Foods (product diversification), and Sri Krishna Nagai Maligai (consumer choice analytics).

Data MiningConsumer Analytics
Launch Specs →
[ 04 · Career Arc & Strategic Mandates ]

Progressive Leadership History.

Chronological record of enterprise mandates, executive steering committees, and cross-functional engineering alignments.

November 2025 — Present

Business Analyst (IELTS Lead Conversion Squad)

IDP Education Ltd · Chennai, Tamil Nadu, India

Full-time BA of the IELTS Lead Conversion Squad. Responsible for driving test bookings, lead conversion, revenue generation, and improving NPS across IDP IELTS Booking Systems with a primary focus on user experience.

Guided developers and product owners on functional and technical requirements and engineering best practices.
Authored technical requirements documentation and designs for new features integrated into IELTS Booking systems.
Responsible for functional and technical specifications for IDP IELTS BXSearch, core Booking systems, and One Account identity unification.
Engineered technical solutions to create tangible business value and optimize existing system architecture.
Managed cross-functional stakeholder relations and led grievance addressal for payment failures and conversion drop-offs.
Lead ConversionIELTS BookingBXSearchOne AccountAgileJiraStakeholder Management
November 2024 — October 2025 (1 Year)

Associate Business Analyst

IDP Education Ltd · Chennai, Tamil Nadu, India

Analyst of Business and Product requirements in IDP's LTP — IELTS Booking Experience & related applications, ensuring innovations reach candidates and generate business revenue.

Engineered product requirements following Agile and Scaled Agile Framework (SAFe) practices.
Translated high-level business goals into granular developer-ready user stories and sprint backlogs.
Collaborated closely with engineering squads to validate acceptance criteria and deliver production milestones.
Agile & SAFeLTP Booking ExperienceUser StoriesProduct Engineering
November 2023 — October 2024 (1 Year)

Business Analyst Trainee

IDP Education Ltd · Chennai, Tamil Nadu, India

Worked under LOB IELTS for the Booking Experience product, building features, modeling business processes, and managing a key booking website UI revamp.

Wrote user stories and contributed to product enhancements and feature building for IELTS Booking Experience.
Built comprehensive business process modeling for the entire Line of Business (LOB) of IELTS connecting multiple systems and stakeholders.
Worked on the IELTS by IDP App, conducting user story grooming, backlog refinement, and technical analysis on Contentful CMS and Angular.
Responsible for requirements management on a high-priority project to revamp the existing UI of the IELTS Booking website.
BPMN Process ModelingContentful CMSAngularUI RevampIELTS App
June 2023 — October 2023 (5 Months)

Management Intern

IDP Education Ltd · Chennai, Tamil Nadu, India

Underwent intensive professional training on Agile practices, business use case construction, user story authoring, requirements management, and stakeholder governance.

Mastered Agile ceremony structures, user story mapping, and requirements traceability.
Developed business use cases bridging candidate needs with enterprise IDP systems.
Agile PracticesUse CasesRequirements ManagementStakeholders
2021 — 2022

Market Research & Operations Analyst Internships

Ruby Food Products · Reliance Retail · Sri Krishna Nagai Maligai

Conducted hands-on operations efficiency and market research projects during management studies.

Ruby Food Products (April 2022 - August 2022): Operations analysis improving production efficiency through Overall Equipment Effectiveness (OEE) metrics, plus market research recommending product line diversification.
Reliance Retail (February 2022 - April 2022): Market research live project determining factors affecting in-store purchase behavior post-COVID in Navi Mumbai.
Sri Krishna Nagai Maligai (August 2021 - October 2021): Data collection, front-end data analysis, and executive presentation on consumer jewellery purchase drivers in Tamil Nadu.
OEE MetricMarket ResearchConsumer BehaviorData Mining
[ 05 · Executive Endorsements ]

Third-Party Steerco Validation.

“Kailash has an exceptional ability to bridge candidate experience with engineering rigor. His requirements documentation on the IELTS Booking and One Account systems gave our development squads crystal-clear direction.”

Engineering Squad Lead

Senior Engineering Lead

IDP Education Ltd

Verified
“In the IELTS Lead Conversion Squad, Kailash's focus on user friction points and payment grievance resolution directly helped improve our conversion funnel and candidate NPS. A true partner to Product.”

Product Owner

Product Owner — IELTS Experience

IDP Education Ltd

Verified
“His technical background in Computer Science combined with his PGDM management foundation makes Kailash uniquely effective at translating complex business needs into structured Agile and SAFe deliverables.”

Agile Coach & Scrum Master

Agile Delivery Lead

IDP Education Ltd

Verified
[ 06 · Interactive Engagement Sandbox ]

Scope & Deliverables Configurator.

Select organizational requirements below to immediately preview recommended business analysis deliverables and engagement velocity.

1. Primary Organizational Mandate
2. Target Engagement Velocity
Generated Engagement ArchitectureEst. 3 to 4 Weeks
Recommended Scope:

Targeted Bottleneck Audit & Rapid BPMN Swimlane Optimization

Core Deliverable Package:

As-Is Flowchart, Root-Cause Fault Tree, Streamlined To-Be Specification, 40 Jira Stories

Executive Steering Committee Cadence Included
ISO & Enterprise Compliance Review Incorporated